Tuesday, April 8, 2008

Green Options - ReadyMade Magazine Goes Digital In Green Issue

As part of Eco-Libris' ongoing content partnership with Green Options Media, we bring you today a post that was originally published by Kelli Best-Oliver on April 2nd on Sustainblog. Today's post is exploring the opportunities in digital versions of magazines following the new digital version of ReadyMade.

rm34_cover.jpgIn my quest to live a greener life, my Achilles' heel is my obsession with print media. We subscribe to our city's daily newspaper, we get the Sunday Times delivered, and I get approximately eight monthly or bimonthly magazines right in my mailbox. There are also three or four magazines I buy off the newsstand on a fairly regular basis. I love the varying lengths of stories, which perfectly cater to my dynamic attention span. I love letters to the editor and dog-earing pages with things I want to explore further. I love finding a new issue in my mailbox after a particularly long day. I even love the ads.

While cleaning my home recently, I realized just how much paper this leads to each month, and my green guilt set in. Unfortunately, I really, really love both magazines and the daily newspaper. It's something I am reluctant to give up. Fortunately, there may be a solution that seems almost plausible to a printaholic like me. ReadyMade, a design/home solutions magazine for the DIY set with a sustainable sensibility, is now providing readers with a
digital version of its print form. You can see every page, just as it appears in print, in its entirety, starting with the current issue #34, their green design issue.